Ciao! I'm Gurwinder.

Product Designer at Flipp, helping people make smarter shopping decisions.

Featured Work.

Some case studies to get a better understanding of how I work and think.

Video Ads

Flipp

Led end-to-end design for a new video ad format that generated $850k+ in net revenue within the first year.

Meal Planning App

Walmart

Led a 0 to 1 product design initiative at Walmart, from research and validation through executive sign-off and development handoff.

Browser Extension

SPC

Designed the end-to-end experience for a browser extension that reached 2,000+ installs and directly grew affiliate revenue.

/experiments.

Lately I've been enjoying tinkering with AI. Here's a few things I shipped.

Wedfunds

Jan. 2026

Wedding budgeting app that helps couples plan multi-day celebrations by allocating funds across events and categories.

Chaos Gauge

Nov. 2025

Visualization of the Fear & Greed Index to help people understand the current market sentiment of major assets at a glance.

About G.

My approach to product design is shaped by my marketing background. I naturally think about user behaviour, decision-making, and what motivates people to take action.

Over the past 5 years, I've helped design and launch products used by millions of people while continuing to explore new ideas and improve my craft.

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