Gurwinder Virk

Senior Product Designer

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5 Years of Experience

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Toronto, ON

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Senior Product Designer // 5 Years of Experience // Toronto, ON //

Career Highlights

Flipp

Led design for high-impact initiatives contributing to over $40M in team revenue in 2024, aligning cross-functional teams on roadmap priorities and execution.

Walmart Canada, Blue Labs

Led end-to-end design for multiple innovation projects, with 30% adopted into Walmart’s core business and 28% advancing through validation, directly shaping future retail tech initiatives.

Student Price Card

Owned the end-to-end design process, including journey mapping, information architecture, wireframing, and prototyping, for a major UX overhaul that led to a 20% decrease in bounce rate on the Web Platform and a 15% increase in Monthly Active Users on the Mobile App.

A1 Cash & Carry

Shipped a new e-commerce website that generates $10M+ in yearly revenue (as of June 2025).

Problems I’d Like to Solve

I’m naturally drawn to companies solving meaningful, everyday problems, especially those that help people save money, build stability, or live better with less friction. A few problem spaces I’m particularly passionate about:

Fintech & Financial Education

Learning how to manage my money changed the trajectory of my life. I’m passionate about building tools that simplify finances, promote literacy, and help people feel more in control, whether they’re budgeting their first paycheck or investing for the future.

Housing Crisis

Access to housing shouldn’t feel out of reach. While I don’t have a solution for the housing crisis, I’m eager to support teams working to make homeownership, renting, or co-living more transparent, accessible, and less predatory.

Consumer & Health Tech

I believe tech should enhance lives without adding complexity. I’m especially interested in consumer products that improve mental and physical wellbeing, build sustainable habits, or make healthy choices feel intuitive, not forced.

My Journey

My journey into UX was kind of a bumpy ride, to say the least.

I started in marketing, hoping it would offer a mix of creativity and business. Instead, I found myself craving more control over what I was building. That curiosity pulled me toward design. First, it was web design, then HTML and CSS, and eventually, I discovered UI. I was hooked. I’d spend hours redesigning apps and experimenting in Figma just for fun.

But early on, I hit a wall. I realized that great visuals weren’t enough. I needed a deeper understanding of user behaviour and product thinking. That’s when I found UX, and everything started to click. Concepts like journey mapping, behaviour triggers, and decision-making patterns felt surprisingly familiar. My marketing background gave me a head start.

I threw myself into learning, picked up freelance projects, and kept building. All I needed was one company to take a chance on me. When that happened, I ran with it.

Fast forward five years, I’ve now helped launch products that reach millions, but I’m still as curious as ever, still designing for fun, and still grateful I didn’t give up when things got hard.

“G brought significant design and creative talent to the products/services that were being built. The team really respected and trusted him for his personal authenticity and customer focus.”

MICHAEL GILL, DIRECTOR OF INNOVATION DESIGN AND VALIDATION, WALMART CANADA